How to Fix the “Auth/Auth/Account_Access_Denied” Error in Google Ads

If you’ve received an error message in Google Ads that says “Could not link adwords — auth/auth/account_access_denied,” you’re not alone. This is a common issue that merchants face when trying to connect their Google Ads and Google Merchant Center accounts. But don’t worry; it’s usually something that can be fixed with a few simple steps.

Why Does This Happen?

This error often occurs due to a permissions issue. When you initially set up your accounts, if you didn’t accept all the required permissions or if there was a hiccup in the connection process, it can lead to this frustrating error. Essentially, Google Ads doesn’t have the necessary access to manage your product feeds, which is crucial for running effective ads.

How to Resolve the Issue

Here’s a step-by-step guide to help you fix this problem and get your accounts linked properly:

Reset Your Credentials

This is the first step to resolving the issue. You may need to reset your connection settings. This can often be done through your account settings in the platform you’re using to manage your feeds.

Reconnect Your Accounts

– Go to your Google Merchant Center account.

  • Navigate to the settings where you can connect to Google Ads.
  • Follow the prompts to reconnect your Google Ads account to the Merchant Center.

Accept All Permissions

When you’re in the process of reconnecting, be sure to carefully review the permissions being requested. It’s crucial that you accept all permissions. This allows Google Ads to access and manage your product feeds effectively.

Test the Connection

After you’ve reconnected the accounts and accepted the permissions, check to see if the error persists. You may need to wait a few moments for the updates to take effect.

Reach Out for Help

If you continue to experience issues, don’t hesitate to reach out to customer support for assistance. They can provide guidance tailored to your specific situation.

Final Thoughts

Dealing with Google Ads can sometimes feel like navigating a maze, but issues like the “auth/auth/account_access_denied” error are generally straightforward to fix. By resetting your credentials and ensuring you accept all necessary permissions during the connection process, you can get back to focusing on what matters most—growing your business through effective advertising.

If you have any questions or need further assistance, feel free to reach out. Happy selling!