ShoppingFeeder Local Inventory – Setup Overview
What is Local Inventory?
Local Inventory is a ShoppingFeeder service that helps you showcase your in-store product availability to nearby shoppers through Google. When you set up Local Inventory, customers searching on Google can see which products are available at your physical store locations, driving more foot traffic to your business.
How It Works
ShoppingFeeder’s Local Inventory service:
- Pulls your inventory data from Shopify or your custom platform integration
- Organizes it by location based on your store setup
- Generates supplemental feeds for each physical location
- Syncs with Google Merchant Center to display local availability on Google Search and Maps
What You’ll Need Before Starting
Before beginning the setup process, make sure you have:
- ✅ An active ShoppingFeeder account
- ✅ A Google Merchant Center account
- ✅ Verified Google Business Profile(s) for each physical location
- ✅ Store codes from Google Business Profile Manager
- ✅ Inventory data in your e-commerce platform (Shopify or custom integration)
Setup Process Overview
The setup involves three main stages:
Stage 1: Subscribe to Local Inventory
Subscribe to the Local Inventory service within your ShoppingFeeder account.
Stage 2: Configure Your Locations in ShoppingFeeder
Set up each physical store location by adding:
- Location labels (for your reference)
- Google My Business store codes
- Select the appropriate feed channel
Stage 3: Add Feeds to Google Merchant Center
Import the generated supplemental feeds into Google Merchant Center as Local Inventory data sources.
Time Required
- First-time setup: 15-30 minutes
- Per additional location: 5-10 minutes
Need Help?
If you encounter any issues during setup:
- Check our detailed step-by-step guides for each stage
- Contact ShoppingFeeder support
- Review Google’s Local Inventory Ads requirements
Next Steps: Continue to the detailed setup guides: