Google Product Listing Ads and Google Shopping are two very powerful tools to drive visitors to your e-commerce store. Product Listing Ads appear in searches and on, showing millions of users exactly what you have for sale before they reach your site. This makes users more likely to click on an Ad for your product as they know exactly what will appear on your site, as a result Google Products Listing Ads drive higher quality traffic and see an increased ROI.

To get started with Google Product Listing Ads and Google Shopping you need to import all your products into Google Merchant Centre. ShoppingFeeder lets you quickly and easily create a data feed for Google Merchant Centre. You can create an XML data feed for Google Merchant Centre in only a few clicks and without any technical knowledge. With ShoppingFeeder your products are automatically updated every few hours with the latest pricing and product information, so there is no need to manually upload Excel Spreadsheets with your product data each time your modify the price of a product.

We have created a step by step guide to show you how to get all your products in to Google Merchant Centre.

Before you can get started with this guide you need to:

Watch the video below :

Create a new feed

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Once logged into Google Merchant Centre create a new feed by clicking Products -> Feeds tab and then the “+” button

Step 2: Register feed details


Select the country you wish to sell your products in from the Target Country drop down. Each country has its own feed requirements, make sure that the target country matches the location of the feed you have subscribed to in ShoppingFeeder.


Set Input Method

Set the name of Feed. The Feed name is used as a purely descriptive feature to help you easily identify what products are contained in the XML data feed.

Set the input method for your product data to “Scheduled fetches”. This selection ensure that your products will be updated regularly with no extra effort required by you the user.

ShoppingFeeder retrieves new product data from your e-commerce store every 8 hours and formats the data correctly for the wide variety of Channels that we support. In the case of Google Merchant Centre ShoppingFeeder creates the XML data feed for the specifications outlined by Google.

Google Merchant Centre will retrieve the latest product data from the ShoppingFeeder servers based on the upload frequency set in the next step.

Set feed URL

Fetch feed

Step 7 Google merchant

View XML data import