If you want to find out what lead to a conversion (a desired action made by a customer), you’ll have to track user activity after an ad impression, and conversion tracking does just that. By setting up conversion tracking on your online store, you’re able to see the path a user took after interacting with […]
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Set up ShoppingFeeder in OpenCart
In this step-by-step guide we will show you how to install and setup ShoppingFeeder in OpenCart. You’ll have to have an OpenCart account and have registered your store. Step 1: Login to your OpenCart account and copy your store’s URL Once you’ve logged in, click on Your Stores. You’ll see your stores listed. Click on […]
Setup ShoppingFeeder in Magento
Magento is a leading open-source e-commerce platform which currently accounts for nearly a third of the current market share. With an extensive list of features for running and marketing your store , an easy-to-use interface and the ability to completely customize your themes, Magento is a powerful e-commerce platform for those wishing to effectively market […]
Manage your Google accounts in ShoppingFeeder
In order for ShoppingFeeder to view your feed and ads, you’ll need to connect to your Google Merchant Center and Google Ad accounts. You can do this simply through the ShoppingFeeder dashboard. Log into ShoppingFeeder, then click Manage Channels > Manage Google. If you already have a merchant center, you can easily connect through the dashboard […]
How to add Dynamic Remarketing Tags in Shopify
Dynamic remarketing is used to re-engage users based on content they’ve already seen, hence driving conversions that already have some momentum behind them. Before you get started, you’ll need to have a Google Merchant Center account and a product feed. You can read up on how to upload your feed here. Next, you’ll need to […]
How to link to your Google Analytics in Google Ads
In order to set up Google Dynamic Remarketing Tags, you’ll need to link your Google Analytics, Google Ads and Merchant Center accounts. Follow the steps below to link your Google Analytics through your Ad account. Log into your Google Analytics account 2. Head to Admin in the left menu. 3. Once in Admin, click on […]
How to link with your Google Ads account in Google Merchant Center
In order to create Google Shopping Campaigns or set up Google Dynamic remarketing, you’ll need to link your Ad account with your Merchant Center account. You can do this through the ShoppingFeeder dashboard, or you can do it through the Merchant Center following the steps below. Log into your merchant center account and click on […]
How to enable Shopping ads in Google Merchant Center
Google Merchant Center has made some changes this month. In the past Shopping Ads were automatically enabled, but with the recent update, merchants are required to enable Shopping ads manually in order to submit feeds to Google. Follow the steps below to manage your programs either from the merchant center sign-up or from your merchant […]
Using custom labels to manage your campaign strategies
Custom labels are useful because they allow you to group your products and set up separate campaigns for each group. This will help you improve your campaign performance by narrowing your focus to product groups that sell well or have a high margin. There are standard labels available – such as brand, category, condition and […]